{"id":346,"date":"2025-11-29T14:41:12","date_gmt":"2025-11-29T14:41:12","guid":{"rendered":"https:\/\/dw.imadesigngt.com\/?page_id=346"},"modified":"2025-11-29T14:42:58","modified_gmt":"2025-11-29T14:42:58","slug":"ux-ui","status":"publish","type":"page","link":"https:\/\/dw.imadesigngt.com\/index.php\/ux-ui\/","title":{"rendered":"UX\/UI"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-section-3 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-section-3--1\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1780\" height=\"1264\" src=\"https:\/\/dw.imadesigngt.com\/wp-content\/uploads\/2025\/11\/Dominga1-1.png\" alt=\"\" class=\"wp-image-347\" srcset=\"https:\/\/dw.imadesigngt.com\/wp-content\/uploads\/2025\/11\/Dominga1-1.png 1780w, https:\/\/dw.imadesigngt.com\/wp-content\/uploads\/2025\/11\/Dominga1-1-300x213.png 300w, https:\/\/dw.imadesigngt.com\/wp-content\/uploads\/2025\/11\/Dominga1-1-1024x727.png 1024w, https:\/\/dw.imadesigngt.com\/wp-content\/uploads\/2025\/11\/Dominga1-1-768x545.png 768w, https:\/\/dw.imadesigngt.com\/wp-content\/uploads\/2025\/11\/Dominga1-1-1536x1091.png 1536w\" sizes=\"auto, (max-width: 1780px) 100vw, 1780px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group alignfull is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-left\" style=\"font-size:clamp(1rem, 380px, 24vw);font-style:normal;font-weight:700;letter-spacing:-0.02em;line-height:1\">UX\/UI<\/h2>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"has-text-color\" style=\"color:#000000;font-size:clamp(18.959px, 1.185rem + ((1vw - 3.2px) * 1.082), 30px);line-height:1.1\"><strong>Dominga Website Redesign<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<hr class=\"wp-block-separator has-text-color has-css-opacity has-background is-style-wide is-style-wide--2\" style=\"background-color:#000000;color:#000000\"\/>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-color has-extra-small-font-size\" style=\"color:#000000\">The Dominga redesign focuses on improving the digital presence of this Guatemalan e-commerce brand dedicated to selling materials for art, crafts, and creative development. The objective of the redesign was to strengthen usability, optimize navigation, and enhance the shopping experience through a visual refresh aligned with the brand\u2019s identity.<\/p>\n\n\n\n<p class=\"has-text-color has-extra-small-font-size\" style=\"color:#000000\">The new graphic direction draws inspiration from Dominga\u2019s existing logo and visual style, using a color palette that reflects its essence while modernizing the look and feel. Clean sans-serif typography was selected to balance legibility with versatility, maintaining a polished aesthetic while allowing expressive contrasts in headers and product information. Key structural improvements were made to the menu layout, product display formats, and overall site navigation to ensure better functionality and a smoother browsing experience. The redesign elevates the brand\u2019s visual consistency while making the site more intuitive and enjoyable for its users.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery alignwide has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--50);margin-right:0;margin-bottom:var(--wp--preset--spacing--50);margin-left:0;padding-right:0;padding-left:0\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"727\" data-id=\"347\" src=\"https:\/\/dw.imadesigngt.com\/wp-content\/uploads\/2025\/11\/Dominga1-1-1024x727.png\" alt=\"\" class=\"wp-image-347\" srcset=\"https:\/\/dw.imadesigngt.com\/wp-content\/uploads\/2025\/11\/Dominga1-1-1024x727.png 1024w, https:\/\/dw.imadesigngt.com\/wp-content\/uploads\/2025\/11\/Dominga1-1-300x213.png 300w, https:\/\/dw.imadesigngt.com\/wp-content\/uploads\/2025\/11\/Dominga1-1-768x545.png 768w, https:\/\/dw.imadesigngt.com\/wp-content\/uploads\/2025\/11\/Dominga1-1-1536x1091.png 1536w, https:\/\/dw.imadesigngt.com\/wp-content\/uploads\/2025\/11\/Dominga1-1.png 1780w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"727\" data-id=\"348\" src=\"https:\/\/dw.imadesigngt.com\/wp-content\/uploads\/2025\/11\/Dominga2-1-1024x727.png\" alt=\"\" class=\"wp-image-348\" srcset=\"https:\/\/dw.imadesigngt.com\/wp-content\/uploads\/2025\/11\/Dominga2-1-1024x727.png 1024w, https:\/\/dw.imadesigngt.com\/wp-content\/uploads\/2025\/11\/Dominga2-1-300x213.png 300w, https:\/\/dw.imadesigngt.com\/wp-content\/uploads\/2025\/11\/Dominga2-1-768x545.png 768w, https:\/\/dw.imadesigngt.com\/wp-content\/uploads\/2025\/11\/Dominga2-1.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"727\" data-id=\"349\" src=\"https:\/\/dw.imadesigngt.com\/wp-content\/uploads\/2025\/11\/Dominga3-1-1024x727.png\" alt=\"\" class=\"wp-image-349\" srcset=\"https:\/\/dw.imadesigngt.com\/wp-content\/uploads\/2025\/11\/Dominga3-1-1024x727.png 1024w, https:\/\/dw.imadesigngt.com\/wp-content\/uploads\/2025\/11\/Dominga3-1-300x213.png 300w, https:\/\/dw.imadesigngt.com\/wp-content\/uploads\/2025\/11\/Dominga3-1-768x545.png 768w, https:\/\/dw.imadesigngt.com\/wp-content\/uploads\/2025\/11\/Dominga3-1.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"727\" data-id=\"350\" src=\"https:\/\/dw.imadesigngt.com\/wp-content\/uploads\/2025\/11\/Dominga4-1-1024x727.png\" alt=\"\" class=\"wp-image-350\" srcset=\"https:\/\/dw.imadesigngt.com\/wp-content\/uploads\/2025\/11\/Dominga4-1-1024x727.png 1024w, https:\/\/dw.imadesigngt.com\/wp-content\/uploads\/2025\/11\/Dominga4-1-300x213.png 300w, https:\/\/dw.imadesigngt.com\/wp-content\/uploads\/2025\/11\/Dominga4-1-768x545.png 768w, https:\/\/dw.imadesigngt.com\/wp-content\/uploads\/2025\/11\/Dominga4-1-1536x1091.png 1536w, https:\/\/dw.imadesigngt.com\/wp-content\/uploads\/2025\/11\/Dominga4-1.png 1780w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"727\" data-id=\"351\" src=\"https:\/\/dw.imadesigngt.com\/wp-content\/uploads\/2025\/11\/Dominga5-1-1024x727.png\" alt=\"\" class=\"wp-image-351\" srcset=\"https:\/\/dw.imadesigngt.com\/wp-content\/uploads\/2025\/11\/Dominga5-1-1024x727.png 1024w, https:\/\/dw.imadesigngt.com\/wp-content\/uploads\/2025\/11\/Dominga5-1-300x213.png 300w, https:\/\/dw.imadesigngt.com\/wp-content\/uploads\/2025\/11\/Dominga5-1-768x545.png 768w, https:\/\/dw.imadesigngt.com\/wp-content\/uploads\/2025\/11\/Dominga5-1-1536x1091.png 1536w, https:\/\/dw.imadesigngt.com\/wp-content\/uploads\/2025\/11\/Dominga5-1.png 1780w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"727\" data-id=\"352\" src=\"https:\/\/dw.imadesigngt.com\/wp-content\/uploads\/2025\/11\/Dominga6-1-1024x727.png\" alt=\"\" class=\"wp-image-352\" srcset=\"https:\/\/dw.imadesigngt.com\/wp-content\/uploads\/2025\/11\/Dominga6-1-1024x727.png 1024w, https:\/\/dw.imadesigngt.com\/wp-content\/uploads\/2025\/11\/Dominga6-1-300x213.png 300w, https:\/\/dw.imadesigngt.com\/wp-content\/uploads\/2025\/11\/Dominga6-1-768x545.png 768w, https:\/\/dw.imadesigngt.com\/wp-content\/uploads\/2025\/11\/Dominga6-1-1536x1091.png 1536w, https:\/\/dw.imadesigngt.com\/wp-content\/uploads\/2025\/11\/Dominga6-1.png 1780w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"727\" data-id=\"353\" src=\"https:\/\/dw.imadesigngt.com\/wp-content\/uploads\/2025\/11\/Dominga7-1-1024x727.png\" alt=\"\" class=\"wp-image-353\" srcset=\"https:\/\/dw.imadesigngt.com\/wp-content\/uploads\/2025\/11\/Dominga7-1-1024x727.png 1024w, https:\/\/dw.imadesigngt.com\/wp-content\/uploads\/2025\/11\/Dominga7-1-300x213.png 300w, https:\/\/dw.imadesigngt.com\/wp-content\/uploads\/2025\/11\/Dominga7-1-768x545.png 768w, https:\/\/dw.imadesigngt.com\/wp-content\/uploads\/2025\/11\/Dominga7-1.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"727\" data-id=\"354\" src=\"https:\/\/dw.imadesigngt.com\/wp-content\/uploads\/2025\/11\/Dominga8-1-1024x727.png\" alt=\"\" class=\"wp-image-354\" srcset=\"https:\/\/dw.imadesigngt.com\/wp-content\/uploads\/2025\/11\/Dominga8-1-1024x727.png 1024w, https:\/\/dw.imadesigngt.com\/wp-content\/uploads\/2025\/11\/Dominga8-1-300x213.png 300w, https:\/\/dw.imadesigngt.com\/wp-content\/uploads\/2025\/11\/Dominga8-1-768x545.png 768w, https:\/\/dw.imadesigngt.com\/wp-content\/uploads\/2025\/11\/Dominga8-1-1536x1091.png 1536w, https:\/\/dw.imadesigngt.com\/wp-content\/uploads\/2025\/11\/Dominga8-1.png 1780w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<div class=\"wp-block-group alignwide is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<figure 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The objective of the redesign was to strengthen usability, optimize navigation, and enhance the shopping experience through a visual refresh aligned with the brand\u2019s identity. 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