The Dominga redesign focuses on improving the digital presence of this Guatemalan e-commerce brand dedicated to selling materials for art, crafts, and creative development. The objective of the redesign was to strengthen usability, optimize navigation, and enhance the shopping experience through a visual refresh aligned with the brand’s identity.

The new graphic direction draws inspiration from Dominga’s existing logo and visual style, using a color palette that reflects its essence while modernizing the look and feel. Clean sans-serif typography was selected to balance legibility with versatility, maintaining a polished aesthetic while allowing expressive contrasts in headers and product information. Key structural improvements were made to the menu layout, product display formats, and overall site navigation to ensure better functionality and a smoother browsing experience. The redesign elevates the brand’s visual consistency while making the site more intuitive and enjoyable for its users.