brand creation
Oxib’li Peepem
This project presents the brand identity developed for Oxib’li Peepem, a collective of Q’eqchi’ women dedicated to giving visibility to traditional textiles and huipiles from San Pedro Carchá. The design process focused on creating an authentic and culturally rooted identity, incorporating vibrant colors, textile-inspired textures, symbolic elements such as butterflies and flowers, and a clear, versatile typographic system.
The result is a cohesive visual language that strengthens the group’s presence, highlights the cultural value of their work, and unifies their communication across digital and printed applications.
brand creation
For Better
This is an inspirational project that focuses on the brand identity for a social design studio. For Better is a design studio dedicated to advancing social design by creating human-centered visual communication for meaningful causes.
Rooted in empathy, social responsibility, and solidarity, the studio supports small entrepreneurs, non-profit organizations, and international ONG’s through campaigns and materials designed to address real social needs. Its purpose is to demonstrate how design can inform, move, and empower communities—transforming communication into a tool for awareness, connection, and positive social impact.
